Calista Sourcing Club Members and Team led SportAll’s Series A round with $2.9m in fresh capital to support growth in the leading streaming platform dedicated to sports (OTT).
Rajaa Mekouar, Managing Partner of Calista Direct Investors, will sit at the Board of Sportall to represent the interests of the Calista Sourcing Club Families.
In 3 years of its existence, Sportall has taken a leading position in the digital production and streaming of sports events in France, and has successfully initiated the international deployment of its "sports streaming marketplace", unique in this TV rights area. Since its ignition in May 2019, Sportall raised a total of €4.5m of equity, exclusively from private and strategic investors.
The new funds will enable Sportall to accelerate its expansion in France and abroad, while continuing to invest in editorial and technology innovation for sports fans.