Calista Direct Investors are happy to announce the closing of the third deal in disruptive luxury for the Sourcing Club backed by the long-term partner Luximpact. Rajaa Mekouar will join the Board to represent Calista's investors and the team.
Rouvenat, the brand first created by Léon Rouvenat in 1852, is focused on circularity, offering creations designed around stones which were once shining in society but became forgotten treasures in families’ chests.
The House is developing new items based on 3,000 vintage gouaches from Rouvenat’s historical archive, which are reinterpreted by the House designer Sandrine Laage. All creations are handcrafted in France from recycled gold and silver, adapting the metals and design to the stone with each piece full of meaning, symbols and hope.
Rouvenat is also a part of the Enterprise à Mission, like La Maison Vever, which became the first jewellery brand included in the list last year.
Rouvenat will fully launch and open the doors of its first showroom in Paris in November 2022 targeting the markets in Europe, the U.K and the U.S. with its growing appetite for sustainable alternatives for all lifestyle categories.